lucky me, emily from WANT agency gave me a look-see of nudie’s current collections. first she showed me the lab collection and the cashmere salvage denims. jeans that would lean towards the higher price points, but the justification for this, is that they are ready to wear and worn out to look authentic. they come in their own little wooden nudie boxes as well, one for every season (so cute!). raw is nudie’s philosophy, and who doesn’t love a raw denim!
i hate to say this, but ive never actually gone through with the whole raw denim process. for those of you who are not aware, you are supposed to buy the denim and wear it for as long as possible (hopefully six months) without washing. the freezer and febreeze then become your best friend. however, i promise: the next pair of jeans i buy will be raw! the coolest of the bunch was the raw jeans with a wax coating. if you wear em out real good, they get shiny and leathery, becoming “second skin denim”.
last year, nudie held a wear and tear competition where kids all over the world submitted! the dealio? they all started off with a pair of raw jeans and would do anything and everything to them! put random shapes in their pockets, go in the ocean, run around in snow. one winner per country received a ticket to italy and a chance to check out nudie headquarters and the facilities. a willy wonka type contest, so awesome! also to checkout: a short film about how they make their jeans (below).
where to buy/more info? you can buy nudie jeans at my-wardrobe
